Marketing You need to turn your business name into a brand. A dating site without traffic is useless. Online dating Web sites are facing ever-increasing pressure due in part to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area. This website uses cookies As a user in the EEA, your approval is needed on a few things. The online Dating Services industry has performed well over the past five years as a growing number of consumers turn to the internet looking for love.